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Find revenue you’re missing

05 Build reputation

Turn finished work into genuine reviews.

Review automation asks every real customer for honest feedback at the right moment after a completed job — so the quality of your work becomes visible to the next person deciding who to call. Real customers only. No fake, bought or filtered reviews.

Find revenue you’re missingSee the whole system
  1. Job complete
  2. Review request
  3. Friendly reminder
  4. Real customer feedback
  5. Google review
  6. Stronger reputation
  7. More trust and visibility
  8. Back to the start: more jobs to complete

Review request · after the job

Hi Sam, thanks for choosing Your Business today. If you have a minute, we’d really value an honest review of your experience — it helps other people nearby decide.

Illustrative message

Genuine by design

Real customers. Real reviews. Nothing else.

Reputation only works because people trust it. BBB’s review systems are built to protect that trust, not game it.

BBB never

BBB does

BBB never:Writes, buys or fabricates reviews

BBB does:Asks real customers after real, completed work

BBB never:Creates fake or AI-generated customer identities

BBB does:Sends requests clearly from your business

BBB never:Only asks customers who seem happy

BBB does:Asks every customer, whatever they might say

BBB never:Offers rewards in exchange for positive reviews

BBB does:Makes leaving honest feedback quick and easy

BBB never:Hides or buries negative feedback

BBB does:Helps you respond to every review professionally

Why it matters

Good work that nobody hears about doesn’t build a reputation.

A lime line crossing a finished plinth and stopping just short of the next tile
The job gets done. Nobody asks for the review.

Most happy customers never leave a review — not because they didn’t like the work, but because nobody asked at a moment when it was easy.

Meanwhile, the next person searching for a service business reads the reviews that do exist. A steady flow of recent, genuine feedback helps them trust you, and it’s one of the signals that shapes how your business shows up locally.

How it works

The right request, at the right time, every time.

  • 01

    Timing

    Requests go out shortly after the job is marked complete, while the experience is fresh.

  • 02

    The request

    A short, personal message from your business with a direct link to leave a review.

  • 03

    Reminders

    One gentle reminder if there’s no response. Then it stops.

  • 04

    Convenience

    One tap from the message to the review, on the phone they already have in their hand.

  • 05

    Customer experience

    Respectful wording, sensible timing and no pressure — the request should feel like part of good service.

  • 06

    Responding to reviews

    Alerts for new reviews and a simple workflow to reply thoughtfully — positive or negative.

Ongoing reputation

Reputation is built job by job.

A burst of reviews followed by months of silence doesn’t say much. A consistent system that asks after every completed job builds a reputation that stays current.

That reputation feeds straight back into the start of the BBB loop: it strengthens local visibility and gives the next customer a reason to choose you.

How reputation helps you get foundNext: bringing past customers back

Questions

Review automation, answered.

Can you guarantee five-star reviews or a higher rating?

No. Customers decide what to write. What BBB can do is make sure every real customer is asked at the right time — which gives your actual work the best chance of being seen.

Do you only send requests to happy customers?

No. Filtering requests so only satisfied customers are asked — often called review gating — misrepresents your reputation and goes against platform policies. Every customer is asked.

Is it allowed to ask customers for Google reviews?

Yes, asking customers for honest reviews is normal. What platforms prohibit is fake reviews, paying or rewarding people for reviews, and selectively soliciting only positive ones. BBB’s approach avoids all three.

What happens if someone leaves a negative review?

It stays up, and your business gets a chance to respond professionally. A thoughtful reply often matters to future customers as much as the review itself.

How does the system know a job is finished?

Usually from the tools you already use — a job marked complete, an invoice paid, or a simple manual trigger. The right trigger is agreed before setup.

Where this fits

One stage in a connected system.

Reputation turns completed jobs into trust — and trust strengthens how you get found at the very start of the loop.
  1. 01Get foundLocal visibility
  2. 02ConvertWebsites
  3. 03RecoverMissed-call recovery
  4. 04Follow upLead follow-up
  5. 05ReputationReview automation
  6. 06GrowCustomer reactivation

Each stage hands off to the next. Growth feeds visibility again.How the whole system connects

Next stage · 06 GrowCustomer reactivationBring past customers and old opportunities back into the pipeline.

Next step

Find out what your reputation is missing.

A Revenue Review looks at how reviews are requested today, and where finished work is going unseen.

Find revenue you’re missing